The taxi industry has been disrupted by the rise of ride-sharing companies, modern technologies and flexible experiences expected by taxi customers. In order to be competitive, taxi companies have faced a challenge of introducing new technologies for accepting payment for their services with optimum safety and convenience, such as mobile point of sale (mPOS) payments. In the revolutionized financial world, taxi vehicles have evolved from cash-only to both cash and cashless transaction points.
Pink Taxi, the largest taxi company in Serbia with over 1500 vehicles, identified the importance of providing a full-scale service in the transformed payment ecosystem and enabling seamless customer experience. With the intention of offering the comfort and security of card payments through a mobile point-of-sale to their customers, the company chose to implement mPOS solution from a diversified product portfolio of Payten, member of Asseco.